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Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration with the streamer, which includes a co-branded ad featuring characters from Running Point, the basketball-centric comedy starring Kate Hudson. As part of the deal, Jake from State Farm is set to appear as a character in Season 2 of the…
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How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies. This year, despite industry-wide challenges and a belief among some in the industry of a…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social and Creator Marketing, on May 12.Ahead of the…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages…
How Meta’s AI push is changing ad creation
Mark Zuckerberg has laid out a vision for the future of Meta’s core business: One day, advertising on the company’s platforms will be as simple as inputting a credit card number and a business goal.…
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Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected…
Beverage ads are flooding the Super Bowl, threatening to drown out beer brands
Beer and the Super Bowl go together like a (Budweiser) horse and carriage.But in 2026, four years after AB InBev’s…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most…
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Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative AI.In recent months, brands like Dollar Shave Club, Almond Breeze, and Equinox have all used AI-generated content while also making fun of AI “slop” in creative campaigns. Almond Breeze and…
How a trade org is using a conservation icon to promote battery recycling
The year is 1971. John Lennon’s “Imagine” was taking over the airwaves and NPR had just started broadcasting when Secretary of Agriculture Clifford Hardin introduced Woodsy Owl, a new conservation mascot aimed at encouraging Americans to curb pollution. Hardin hoped that Woodsy would educate the masses about the consequences of…
New York Road Runners rebrands amid a swelling interest in running
New York Road Runners, the nonprofit that puts on the TCS New York City Marathon and dozens of other races every year, is hitting the ground running with a new look.This week, the organization rolled out a new logo and brand platform, its first rebrand in 15 years. The new…
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until Feb. 1, has drawn the film industry and marketers keen on branded entertainment opportunities to the ski destination for years. As the festival prepares to take its last bow in…
TikTok’s US operations sale is official
After a yearslong saga, TikTok’s US operations are now under new management.The $14 billion deal that was signed last month to form the TikTok USDS Joint Venture was finalized late Thursday night after the US and Chinese governments gave it the green light. Moving forward, Oracle, Silver Lake investing, and…
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Hair has always been a big deal in men’s hockey, if the timeless “hockey flow” style of many players’ tresses is any indication. But beauty and hair brand sponsorships haven’t always been common in men’s professional sports.That tide is starting to turn, including in South Florida, where back-to-back Stanley Cup…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in 342 languages on just about every topic under the sun; the English articles alone would take more than 38 years to get through. On an average day, the site receives…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026 Winter Olympics and Paralympics in Milan and ski resort town Cortina d’Ampezzo, some marketers are preparing to be in their mountain gear for a little longer.While the Winter Games have…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at Amazon was being eliminated, he said it felt like a “rug was pulled out from…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with teasers since earlier this month, the full story and campaign are dropping Monday during the…
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Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be…