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Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able to buy Netflix inventory through Yahoo DSP in the 12…
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Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked…
13 ways to fund your business (without a bank loan)
As many startups will tell you, getting a bank loan to expand your business can be tricky, especially if you don’t have much trading history.Luckily, there are plenty of other options out there, and thousands…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are often sold directly. So when it comes to programmatic ad sales, the sector has sometimes been viewed as a rare…
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Why Hilton stuck with McLaren for almost 20 years without a championship
Hilton liked McLaren before it was cool.The international hotel brand has been a sponsor of the Formula 1 team for…
Brands continue to steer clear of heritage months. Pride was no exception
The days of the annual rainbow logo seem like a thing of the past.If corporate Pride was quiet last year,…
Reddit is looking outside the US to build its sports communities
You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to…
Behind the scenes of Spotify’s partnership with FC Barcelona
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get…
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Back to the (Spotify) beach
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.It’s Cannes Lions Day 3! Halfway through. Time flies when you’re drinking rosé by the bottle on the beach.I think I’m running on about eight hours…
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
Shortly after Rachel Smith joined the cable network Bravo, she helped greenlight what has gone down in reality-TV history as one of the most popular shows of all time: The Real Housewives of Orange County.Flash forward to 2025, and the television executive is spearheading Peacock’s unscripted content slate as NBCUniversal…
Cannes 2025: Au revoir
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone…
Sports fandom in the US is increasingly communal and round-the-clock: report
From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending stream of international soccer content leading up to the FIFA World Cup, sports are everywhere these days—even if you’re not on NBA Twitter.In fact, more than half (56%) of US adults watch sports in some…
How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
The Creels have moved from Hawkins, Indiana, to New York City.Or rather, Creel House from the fictional Stranger Things universe has been erected in the lobby of the Marquis Theatre in Times Square. It’s an activation created by sister agencies Salt and Pinch (which are handling production and creative, respectively)…
Rodeos, rosé, and rubbing elbows with the greats
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Bonjour from Day 2 of Cannes Lions! I still haven’t learned any French (or had time to visit a local grocery store), but I have already…
Ads are coming to WhatsApp
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.For the more than 11 years since Meta acquired WhatsApp, the messaging app remained an outlier in the company’s portfolio for one major reason: it wasn’t…
State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season winds down, the insurance company, which is deeply invested in basketball across multiple leagues, debuted a new brand platform starting with an ad featuring one of the biggest names on…
Coworking with Leslie Walsh
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Leslie Walsh is head of strategy at RYA, an AI tool from the New York-based ad agency Episode Four. Prior to joining Episode Four, she’s also worked at agencies including BBDO…
Athletes’ next social media platform of choice? LinkedIn
You might not know Lewis Hamilton in real life. But you can always (try to) connect with him on LinkedIn.The Ferrari F1 driver is among a larger influx of athletes who have joined the platform in the past five years or so, according to Laura Lorenzetti, LinkedIn’s senior director and…
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Inside Snapchat’s plan to court—and grow—the next generation of creators
There’s a lot of chatter about TikTokers and Instagrammers these days, but not as much…
NBA team sponsorship revenue nearly doubled in past five years: report
The NBA is reaching new heights. And no, we don’t just mean the stature of…
Amazon soups up its GenAI video generator
Amazon Ads rolled out a beta version of its AI-powered video generator in September. Now,…
How a Brooklyn soccer team is building its brand starting at home
Last year, New York welcomed a new women’s pro soccer team in Brooklyn FC, which…
ESPN kicks off push to promote DTC service during NBA Finals
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals…