Your #1 guide to start a business and grow it the right way…
Search
How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .“Hi, welcome to Chili’s” is more than just a Vine reference. It’s also the greeting that an increasing number of…
Wake up with our popular morning roundup of the day's top startup and business stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
The Congressional Creators Caucus is taking on Washington this fall
This fall, digital creators are officially getting a seat at the table in Washington.The Congressional Creators Caucus, a group dedicated to giving creators space to discuss public policy, was first announced in June, and is…
Brands are producing original series for social. Here’s why
As if streaming wasn’t fragmented enough, audiences now have plenty of social media series to tune into, too.Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional…
Inside the reunion tour marketing machine
If your TikTok feed looks anything like ours, you’ve probably seen videos of people surprising their dads with tickets to the Oasis reunion tour since it was first announced. Now that the tour is officially…
Why BoxLunch teamed up with Regal ahead of ‘Fantastic Four’
Theaters aren’t just places to see movies—they can serve as a place for fans to gather, hang out, and build community.That’s part of the reason why BoxLunch partnered up with theaters ahead of the release…
Top Picks
Special Features
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
More Stories
Hulu will be fully combined into Disney+ next year, execs say
Hulu and Disney+ are officially combining into a single standalone app Disney, CEO Bob Iger announced during the company’s Q3 earnings call Wednesday.The combined app, which will roll out next year, comes after Disney acquired full control of Hulu from Comcast in June, and it marks the latest move from…
Coworking with Mayte Alquicira
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Mayte Alquicira is marketing and operations manager, loyalty, at Cinépolis Cinemas USA, a luxury theater brand. She’s also worked as the brand’s guest experience manager and supported the brand’s expansion into…
Waterboy doesn’t regret that brand trip
Creator Madi Marotta’s first official day on the job as Waterboy’s new social media manager was a tropical and eventful one.The electrolyte additive company was off on its second-ever brand trip, this year to Tulum, Mexico, with some big-name influencers, their plus-ones, and regular-schmegular customers all in tow. With 38…
Hubslife backlash is a reminder that audiences can be fickle
Is the new American dream a farce?We’re talking, of course, about the “dream” of content creation, posting content, gaining a massive following on social media, getting a ton of brand deals, and quitting your 9-to-5. Someone might see it as a fool’s game when watching the backlash that one creator,…
Peacock stayed stuck at 41 million subscribers in Q2
Peacock is stuck in a rut, at least when it comes to subscribers: The streamer stayed flat with 41 million subscribers in Q2, the same number it reported in Q1, according to parent company Comcast’s Q2 earnings call on Thursday.However, Peacock narrowed its losses to $101 million for the quarter,…
Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
Ad gamification continues, this time with a new ad for Netflix’s Happy Gilmore 2 on Spotify.Users of the audio app who encounter the ad can play rounds of golf to reveal Easter eggs from the Happy Gilmore universe, hear clips from the film, and access a personalized “happy” playlist.The ad…
Lessons learned from American Eagle’s crash and burn
Could American Eagle’s most expensive campaign to date end up being its most costly mistake?The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of dollars as a big-bet play to reverse declining sales after the company reported a $68 million operating loss in…
Bringing back the ‘Lipotle’ lip stain paid off for Chipotle
Burrito-proof beauty so nice, they had to do it twice.Last year, Chipotle and Wonderskin Beauty came together in an unexpected collab to create a “Lipotle” lip stain, which sold out in a week and drew more than 10,000 emails, posts, and comments on both brand’s channels asking for more.A year…
How advertisers are approaching ads on WhatsApp
WhatsApp once promised to have No Ads! No Games! No Gimmicks!” on its platform. Last month, the news that ads were in fact coming to WhatsApp, which parent company Meta announced at Cannes Lions, prompted plenty of questions about user privacy and concerns about how user data could be used…
Grants for small businesses – and how to apply
Whether you’re a small business owner or an aspiring entrepreneur, a cash injection is never a bad thing.Raising finance is a crucial stage in starting a business, so a grant could be the very thing that kickstarts or revives your venture – helping you purchase the tools, equipment or services…
Most Popular
Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world,…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When…
Coworking with Daniel Pahl
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…