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Coworking with Ben Geheb
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ben Geheb is global chief experience officer at VML, where he has been for nearly 10 years. He was previously at the business consultancy Innosight, and he started his career as an electrical engineer.Favorite project you’ve worked on? For years I…
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Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans,…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign…
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How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that…
Why mini products are everywhere
Everything is getting smaller—and no, we’re not just talking about shrinkflation.Mini products are becoming ubiquitous across brand categories. Take the…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming…
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The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably don’t need to clock the jerseys to safely guess they’re watching football.Sports games are among the last standing programs through which advertisers can reach live TV audiences, and “few plays…
Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it faced judgment of operating an advertising monopoly.Up to speed: US District Court Judge Leonie Brinkema ruled against Google back in April after closing arguments were given last November, finding that…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly: “The Cut has been posting insane articles (among some very good journalism) forever.”The publication came onto the fashion scene in 2008 as a section of New York before later expanding…
The most marketable college athletes in fall sports: report
Fall is right around the corner, which means apple picking, pumpkin spice, and spending every Saturday watching college football.But that’s not the only college sport with a fandom. Women’s volleyball, for instance, has been making waves ever since the University of Nebraska Cornhuskers filled a stadium with more than 92,000…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Netflix and Amazon ink DSP partnership
Streaming rivals Netflix and Amazon are teaming up.Netflix advertising inventory will be available on Amazon DSP starting in Q4, the companies announced Wednesday in a press release. The inventory will be available in almost all of the countries in which Netflix has an ad tier, including the US and UK,…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in. Got a ton of people talking about the same thing for weeks on end? Brands will rush in.That’s exactly what has happened over the last two months amid the third…
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How Duolingo turns social stunts into long-term growth
If there’s one brand that’s come to define the “unhinged” social marketing era, it’s Duolingo.Whether…
Red Antler’s CCO on the new era of brand building
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as…
NBCU sells out of Super Bowl ad inventory ‘earlier than ever’
Advertisers still can’t get enough of football.NBCUniversal, which has the rights to next February’s Super…
What Applebee’s learned after its first year as an official NFL sponsor
The NFL is back, and so are its many, many sponsors.Applebee’s, which became the official…
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
Brands talk a lot about evolving marketing to keep up with the speed of culture,…