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Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise, MLB had one of its most exciting postseasons in recent history, and Formula 1 has never been more popular stateside.Jim Beam, the American whiskey company…
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Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot,…
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Why limit an ad to 30 seconds when it could basically be a movie?Lengthy, cinematic ads are becoming increasingly popular, with brands like United Airlines, Cash App, Uber, Gucci, and Gushers creating short films that…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re not the only one.Due perhaps in part to the rise of popular Western-themed shows, from Paramount’s Yellowstone to Netflix’s Ransom…
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Energy drink brands left the gym for the NYC marathon
Energy drinks are often spotted in the hands—or gym bags—of the most muscular-looking guys around. But it’s not only gymfluencers…
Coworking with Sophie O’Rourke
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and…
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Everything old is new again—or, maybe, made new again.In recent brand campaigns from brands including Columbia Sportswear, Gushers, Pringles, Tootsie…
How a former F1 marketer is building fandom for Formula E
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
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Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series on NBC that pits 10 contestants against each other to pitch creative campaigns to national…
Coworking with Lisa Hurst
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lisa Hurst is chief client officer of Amp (Advantage Marketing Partners). She was previously at Upshot, which is now a part of Amp, for more than 20 years.How would you describe…
As run clubs surge, brands flock to marathon sponsorships
With the New York City Marathon on Sunday, pavement-pounding is set to reach a high throughout the city. But during weekend mornings in major cities around the country, you’d be hard-pressed to avoid crowds of runners getting their steps in together.“If I’m in San Francisco any weekend morning, I cannot…
It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands are looking to be both.At a time when many people are scaling back on big purchases, yet aspirational content on social media continues to thrive, some more accessibly priced brands…
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
When Comscore first began looking into streaming in 2017, the subject was still new enough that the measurement company opted to name its first report on the topic the State of OTT. How the world has changed just eight years later.This year, consumer adoption of CTV streaming continued to grow…
MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18 innings.Game 1 between the Toronto Blue Jays and the Los Angeles Dodgers averaged 32.6 million viewers in the US, Canada, and Japan, the largest combined audience from those countries since…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines is turning tarmacs into very literal runways for athletes.United, which serves as the official airline for eight NFL teams, caught wind of the growing crossover between fashion and football, including…
Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.When it comes to affiliate sales, Sephora is going straight to the source.Last month, the beauty retailer launched My Sephora Storefront, an affiliate program…
What Apple TV’s subtle name change might signal in streaming
When you minus a plus, you could still be left with a positive. At least, that’s what a basic understanding of math points to, and what Apple might be going for.The tech giant’s streaming service recently underwent a subtle rebrand, dropping the plus sign from Apple TV+ to simply become…
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Inside the making of Ramp’s viral livestream with Brian Baumgartner
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely…
How Cava is building brand love (and real love) on Instagram
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
Creators prepare for takeoff as YouTube content comes to Delta planes
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
Why Huggies is promoting the FIFA World Cup exactly nine months out
Huggies has a message for those in the midst of family planning: Get busy right…