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Netflix counts 40 million on ad tier amid further push into live sports
Netflix with Ads keeps getting bigger.The streaming giant’s ad-supported tier has 40 million global monthly active users, up considerably from the 5 million monthly active ad-supported users one year ago, the company announced this week ahead of its second-ever upfront presentation to advertisers in New York. Of all Netflix sign-ups in countries that have an ad-supported plan, more than 40%…
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The peacock was back in true form after last year’s ad exec drama.
NBCUniversal kicked off its upfront bonanza for advertisers with a familiar refrain—literally.A symphony orchestra, rising from the floor of Radio City Music Hall, promptly banged out the opening notes of Law & Order: SVU along…
Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a little bit different next year. Starting in Q1 2025, it will no longer report quarterly…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The Lay’s brand has had a longstanding relationship with one of the greatest soccer players of…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one more major tentpole event between today and the chic, cerulean glitz of Cannes.We’re talkin’ upfronts,…
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UMG music to return to TikTok after companies reach licensing agreement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
TikTok expands advertiser partner program amid looming ban
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Reddit COO Jen Wong on the platform’s pitch to advertisers
Everything is an advertising business, even Reddit. According to the company’s S-1, 98% of its revenue comes from advertisements, and…
Roku is bringing even more brands into Roku City
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
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How Frida found organic success through ‘unfiltered’ content
It takes nine months to make a baby—and, evidently, to turn around a baby brand’s social media strategy.Last year, the team at Frida, which sells products for babies and their parents alike, found that the curated, graphic-centric content that was successful on Instagram 10 years ago just wasn’t resonating with…
‘Oppenheimer,’ sports content boost Peacock viewership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last summer’s smash hit Oppenheimer keeps paying off.The historical drama made more than $970 million at the…
Pause ads pay off on streaming, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pause ads may be the key to upping consumer engagement, according to new research.Around half of streaming…
Meta reported strong ad revenue in Q1, but AI investments worry investors
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Not even Zuck’s swagged-out rebrand could get Meta investors hyped for the future.Despite exceeding expectations and reporting…
The NBA’s postseason campaign pokes fun at its star players’ modesty
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the NBA, superstar players must walk a fine line. It’s OK to project confidence in your…
President Biden signed a bill into law that could ban TikTok. What’s next?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Turns out, the key to swift, bipartisan action in 2024 is mutual disdain for the FYP.A foreign…
IHeartMedia, Deep Blue introduce women’s sports-centric audio platform
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deep Blue Sports + Entertainment, a firm dedicated to helping brands build women’s sports marketing strategies, is…
How self-deprecation is fueling Cava’s growth
It might not sound like a winning marketing strategy for a restaurant to refer to its most-popular dish “slop.” But it’s working for Cava.“Our guests lovingly call it that ,” Rachel Karten, a social strategist who works for Cava, told Marketing Brew about the fast-casual restaurant’s Mediterranean bowls, which can…
Average CMO tenure holds firm at 4.2 years, according to new data
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’ve got a chief marketing officer, odds are they’re probably still employed at your company by…
Paramount is leaning into AI-enabled shoppable TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re a longtime country fan, or perhaps a recent convert thanks to Beyonce’s Cowboy Carter album,…
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Why Ben & Jerry’s gives out 182,000 pounds of ice cream every year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
Palantir is pitching ad agencies on its AI technology
Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency…
How Stagwell’s politics-focused agencies are advising brands in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
Everything we know about Chase’s retail media network
Another company is jumping on the retail media bandwagon.Earlier this month, Chase announced the creation…
The majority of sports fans are listening to sports audio content: report
For many sports fans, following their favorite athletes on TV, social media, and even at…