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Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global VP of marketing at Google. Drake declined to share exactly…
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How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos…
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Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in…
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Why limit an ad to 30 seconds when it could basically be a movie?Lengthy, cinematic ads are becoming increasingly popular,…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re not the only one.Due perhaps…
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Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Only a true fan could dream up the singularly effective…
Behind the scenes of the branding for the two newest PWHL teams
Before hockey takes center stage—or center rink—during the Winter Olympics in February, the puck will drop for the third season of the Professional Women’s Hockey League later this month.This season, the league is welcoming two expansion teams from Seattle and Vancouver, whose additions were first announced in April. Their brand…
Meta has reportedly been raking in billions from scammy ads
Meta has been raking in the cash from scammy ads, according to new reporting from Reuters.Last year, the tech company internally projected that it expected to make 10.1% of its overall annual revenue, or about $16 billion, from ads promoting scams and banned goods, ranging from illegal gambling, banned medical…
DoorDash was the fastest growing brand of the year: report
Americans, it seems, have been desperate for delivery this year.According to Morning Consult’s annual Fastest Growing Brands 2025 report, DoorDash has seen the biggest jump in purchasing consideration among US adults so far this year, of about 5,000 brands tracked by the company. The WNBA sat atop the list last…
How Tower 28 is using scripted comedy to break through
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.If you can’t beat ’em, entertain ’em.Tower 28 has made…
Energy drink brands left the gym for the NYC marathon
Energy drinks are often spotted in the hands—or gym bags—of the most muscular-looking guys around. But it’s not only gymfluencers in need of a pick-me-up, and energy drink brands Celsius and C4 Energy are making efforts to connect with a broader range of fitness and health communities.At the New York…
Coworking with Sophie O’Rourke
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Each week, we spotlight Marketing Brew readers in our Coworking…
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Everything old is new again—or, maybe, made new again.In recent brand campaigns from brands including Columbia Sportswear, Gushers, Pringles, Tootsie Roll, and Acuvue, marketers have dug back into the brand archives, sometimes even tapping into existing fandoms around past campaigns, to both reimagine the work for today’s audiences and lean…
How a former F1 marketer is building fandom for Formula E
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up on a farm in Surrey, a county in southeast England, Ellie Norman spent a lot of time around tractors. They’re about as different from a racecar…
Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series on NBC that pits 10 contestants against each other to pitch creative campaigns to national…
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Coworking with Lisa Hurst
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
As run clubs surge, brands flock to marathon sponsorships
With the New York City Marathon on Sunday, pavement-pounding is set to reach a high…
It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the…
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
When Comscore first began looking into streaming in 2017, the subject was still new enough…
MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World…