Amid a chaotic year, Paramount is scaling its ads business

Marketing 4 Min Read

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With a merger, major executive departures, and layoffs, it’s been a chaotic year for Paramount—but its ads business is still chugging along.At an event on Tuesday in

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Marketing 4 Min Read

Bluesky and Threads find opportunity as users and advertisers flee X

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been

Marketing 7 Min Read

Brands are finding engaged, niche audiences on Substack

Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s

Marketing 6 Min Read

Coworking with Sarah Collinson

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and

Marketing 8 Min Read

From series adaptations to BookTok, publishers have more ways than ever to market titles

Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The

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Less brand safety, more SEO spend in 2025, Forrester predicts

Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous

Coworking with Lara Cohen

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara

Why bother with celebrity endorsements?

Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity

Why ZipRecruiter embraced advertising during a presidential election

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,

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United’s ad network is flying high

If you’re serving ads 35,000 feet in the sky, it helps to have internet.Starting next year, United Airlines plans to bring free, satellite-powered wi-fi to flights through a partnership with Starlink that was first announced in September. The connectivity will “supercharge” the airline’s newly created advertising business, Kinective Media, Richard

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Coworking with Thas Naseemuddeen

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She’s also held roles at BBH and Deutsch.Favorite project you’ve worked on? I will always be so

Marketing 4 Min Read

Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites

In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one Super PAC is doing what countless PACs have done before—find likely voters where they are.Except this group, the Freedom to Watch PAC, is trying to reach young men, and it’s

Marketing 5 Min Read

Roku will stop reporting streaming households, following Netflix

In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday.

Marketing 6 Min Read

Deloitte is upping the ante on its women’s sports sponsorships

Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty won the WNBA Championship, but not for the same reason Liberty fans were.On the night of Game 5, Spike Lee was seated directly behind a Deloitte logo on the court

Marketing 3 Min Read

The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Simpsons has been on TV for 36 seasons, and later this year, it’s breaking into a

Marketing 7 Min Read

This fall marathon season, some brands are sprinting to Strava

Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October and the New York City and Philadelphia Marathons in November, to name a few, it’s a big season for running brands, according to Zipporah Allen, chief business officer of exercise

Marketing 7 Min Read

Coworking with Franke Rodriguez

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you

Marketing 4 Min Read

Apple TV plans to get everyone watching the MLS Cup Playoffs

It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar captain Lionel Messi and his team are for the first time heading to the MLS Cup Playoffs that kicked off this week.Historically, soccer has struggled to reach the level of

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Rare Beauty looks inward for its first global brand campaign

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While makeup products are only skin deep, Rare Beauty’s first-ever global brand campaign maintains that inner beauty

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For Major League Soccer, social followers can become real-life fans

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Why brands are racing to get involved in running clubs

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Starry backs Tubi’s creator initiative Stubios

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To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth

When a chronically online film studio like A24 makes a weepy, romantic film like We